The challenge
Customer data sat in the store and CRM while campaigns were sent as one blast to everyone, so loyal, new, and slipping customers all got the same message.
Retention Panel.
A customer retention panel that turns purchase and activity data into targeted email campaigns.
The result
Customers come back on schedule.
Built for teams that wanted to keep existing customers coming back instead of only buying new traffic.
What we built
A panel that segments customers by behaviour and value, schedules lifecycle and win-back campaigns, and reports on who returned.
The outcome
Marketing can target the right customers at the right moment and see which campaigns actually bring them back.
- Primary fit
- Repeat-purchase brands
- Core system
- Retention CRM
- Main gain
- Targeted campaigns
Scope
- Customer segments
- Lifecycle campaigns
- Win-back flows
- Retention reports
Stack
- Admin panel
- Segmentation engine
- Email delivery
- Campaign analytics