The challenge
Each SaaS product collected its own demo requests and ran its own trials, so the same business appeared in several places and renewals were easy to miss.
One console for every client across every product — enquiries, clients, and subscriptions.

The result
A centralised sales and subscription back office that sits behind several SaaS products at once.
Each SaaS product collected its own demo requests and ran its own trials, so the same business appeared in several places and renewals were easy to miss.
A control plane that pulls enquiries from every product site into one queue, keeps each business once with every product it uses, and tracks trials, renewals, and expiries.
The sales team works one queue and sees each client's full product footprint before every call.
Scope
Stack